★Carried & Installed

Sony TVs & projectors · Kansas City.

IntegrateIT carries and installs Sony across the Kansas City metro — BRAVIA televisions in the rooms people actually live in, and Sony’s native 4K SXRD laser projection in the rooms built to go dark. One precision first, because the trade is sloppy about this word: Sony is a line we carry and install under distribution, not one we hold our own dealer agreement on, so we do not call ourselves an authorized Sony dealer. What we are is the people who plan the route, pull the cable, hang the bracket and calibrate what is on the wall. Phone: (913) 804-7575 or office@integrateit.tech.

What we carry and install from Sony

Sony names its current televisions by number rather than by the old letter-and-digit model codes, and it has moved its home projectors to BRAVIA Projector naming with the VPL numbers carried underneath. We specify and install to order — nothing below sits on a shelf here, and what lands on your proposal comes off the site walk.

• BRAVIA televisions — Mini LED QLED and Mini LED. The BRAVIA 9, BRAVIA 7 and BRAVIA 5. Sustained brightness for a room with windows on two walls and a sightline into a lit kitchen, which is most great rooms in Johnson County. These are what we mount and conceal most often.
• BRAVIA televisions — OLED and QD-OLED. The BRAVIA 8 on OLED and the BRAVIA 8 II on QD-OLED, with the BRAVIA XR A95L and A80L still listed alongside them. Black level rather than brightness, which is why these belong in a media room you can dim, a primary suite or a basement lounge.
• BRAVIA televisions — True RGB LED. Sony’s newest panel type, listed as the BRAVIA 9 II and BRAVIA 7 II, with PRO variants of each. The room this suits is the one that defeated everything else: very large, very bright, and nobody is willing to close a blind.
• BRAVIA Projector — native 4K SXRD laser. BRAVIA Projector 9 (VPL-XW8100ES), BRAVIA Projector 8 (VPL-XW6100ES) and BRAVIA Projector 7 (VPL-XW5100ES), with the VPL-XW5000ES also current and the VPL-GTZ380 at the top of the range. Sony expands SXRD as Silicon X-tal Reflective Display; the light source is laser, so there is no lamp on a replacement schedule. These go in a dedicated theater, paired to the screen rather than chosen before it.
• BRAVIA Theater. Sony’s own audio range — BRAVIA Theater Quad, the Theater Bar models, and the matching Sub and Rear speakers. Honest note: in a room we are designing from the drawings we will usually put the money into architectural speakers instead, because in-wall and in-ceiling placement beats a bar that has to live where the furniture allows. Where a bar is the right answer — a bonus room, a retrofit with no wall to open — this is the range we specify.
• Pro BRAVIA professional displays. Sony’s commercial panels, which are a different product from a television even where the badge looks the same: rated for long duty cycles, mountable in portrait as well as landscape, and managed from a console rather than from a remote in a drawer. The current series are the BZ40P, BZ35P and BZ30P — Sony’s newest, in sizes from 43 to 85 inches — alongside the BZ53L at 98 inches and the BZ40L, BZ35L, BZ30L and EZ20L. Sony publishes the differences plainly: the BZ40P carries Deep Black Non-Glare Premium at 700 nits, the BZ35P the Standard coating at 500 nits with an IP5X dust rating, the BZ30P 400 nits with 24/7 operation and portrait/tilt installation, and the EZ20L a 16/7 rating for rooms that do not run overnight. These go into a commercial room or onto a signage network.
• Sony Crystal LED — direct-view LED. Sony’s dvLED line, built from cabinets rather than panels, for the wall that has to be larger than any single display makes. The two that suit a Kansas City commercial project are Crystal LED UNIFY — a fixed 135-inch all-in-one that arrives as a complete package with no custom build, with Anti-Reflection Surface Technology and Pro BRAVIA-style controls — and the Crystal LED S Series, the slim-cabinet corporate and education range. The BH and CH Series sit above them as the modular premium cabinets. Sony also builds Crystal LED VERONA and CAPRI for virtual-production film stages; those are named here for completeness, not because a boardroom needs one. Either way the wall is a video wall scope — structure, power, heat and service access before picture.

Those last two halves are new here as of September 2026. The first version of this page left them off because Sony’s professional site refused to open for us, and we would rather name nothing than name something stale. It opens on the US locale path, the line lists are current, and Daniel’s position is that if Sony builds it, we sell it — so they belong on the page. Against Barco on a control-room wall the argument is duty cycle and failover; against Crystal LED it is usually cabinet depth and how the room is lit.

How a Sony display gets designed in

The panel is the last decision in the room and the first one everybody wants to make. What actually settles it is the seating distance, the room’s worst-case ambient light, and what the wall will structurally give you.

• The route before the bracket. Power and signal in the wall, sources in a rack or a cabinet, and a spare conductor pulled while the wall is open. Plaster over wood lath does not behave like drywall and a masonry chimney breast cannot be fished at all — those are route problems, not bracket problems.
• Height off the seated eye line. Not off the mantel. A display hung where the fireplace wanted it is the single most common reason a beautiful room is uncomfortable to watch anything in.
• Glare is geometry. A west-facing window behind the seats beats any amount of brightness. Sometimes the answer is a shade rather than a better panel, and we will say so before you buy the better panel.
• In a theater, the screen comes first. The room sets the screen, the screen sets the throw and the light, and only then does a projector model make sense. We pair Sony with Stewart Filmscreen or Screen Innovations.
• One press, or it will not get used. The display joins a scene on a Control4 or Crestron Home keypad rather than keeping its own remote in the drawer.

Where Sony sits beside the other lines we carry

We carry more than one answer on purpose, and none of them pays us to be recommended. Against LG and Samsung, the choice in a living room usually comes down to panel type and how the room is lit rather than to the badge. Where the television has to disappear into the architecture — a designer’s wall, a frame that reads as art — Loewe and Samsung’s Frame line are the two we reach for.

On the projection side the real argument is Sony against JVC, and we carry both. And where the image has to be larger than any panel makes while the lights stay on, neither is the answer — direct-view LED is. Three different rooms, three different answers, and the walk is what tells us which one you have.

Common questions